AI visibility

When someone asks,
something gets named.

People increasingly ask an assistant instead of typing a search. When they ask for a business like yours, an answer comes back with names in it. This is the work of being one of them.

What actually changed

The answer arrives complete.

Well over half of searches now end without anyone visiting a website, and in AI answers that share is far higher.

This does not make rankings worthless. It means a ranking no longer automatically becomes a visitor — so being cited in the answer now matters as much as being listed below it. Those are different jobs, and most of the industry is still only doing the second one.

How these systems read you

Not the way a person does.

An assistant assembling an answer is not reading your marketing copy. It is reading what can be stated unambiguously about you — and checking whether the same facts appear everywhere it looks.

Entity, not adjectives

Structured data that names your business, what it does, and where it operates. "Trusted local experts" is invisible to a machine. A declared address, category and service list is not.

Answers, not brochures

Pages that answer a real question directly rather than circling it for four paragraphs before arriving. These systems extract; anything that resists extraction gets skipped.

Consistency, everywhere

The same hours, address and phone number across every source it can check. Contradictions are what cost you, and they are invisible from the inside.

Contradictions resolve against you. If two sources disagree about what you sell or when you are open, the system has to choose — and it may resolve the doubt by naming somebody else entirely. Nothing tells you this has happened.

What the add-on does

Five things, every month.

  1. Structured data

    Your business declared as an entity — name, category, area served, services — not as decoration on a page.

  2. An llms.txt that works

    Telling these systems what you do and where to read more. Checked on link count, not on whether the file merely exists.

  3. Facts made consistent

    Across every profile and source these systems check, so there is nothing to resolve against you.

  4. Prompt tracking

    Whether assistants name you for the questions that matter to your business — and who they name instead.

Being straight about it

What we can and cannot tell you.

This is the easiest service in the market to overclaim on, because almost nobody can check the claims. So here is the line, drawn plainly.

  • We can measure whether assistants mention you. For the prompts that matter to your business, and whether that changes over time.
  • We can measure who they name instead. Which is usually the more useful half of the report.
  • We cannot promise you a place in an answer. No one controls these systems, they change without notice, and anyone offering you a guarantee is selling something they do not have.

We also run this on ourselves. It seems fair to be measured by the thing we sell.

How AI assistants decide which businesses to name, and why most are missing

Start here

AI Visibility Check, $49.99

We ask ChatGPT, Google, Gemini and Perplexity ten questions your customers actually ask, and send you what they say: whether you are named, who is named instead, and which websites the assistants are quoting in your industry. Delivered within 3 business days.

The $49.99 is credited toward setting up your AI visibility, or toward the monthly AI Visibility add-on to a Steady Climb plan.